IKEA is one of the most creative firms in the world in marketing and advertising. The famous brand kit created a new way to recruit employees.
IKEA recruit directly through its products by using the instruction sheet. In Australia, IKEA opens many stores and needs to find the perfect employees, no big deal with the “Career Instructions”
At the end, the brand didn’t spend money in media and in postal service. 4285 applications, 280 jobs created and a new media channel established.
In France, i think we need these kind of ideas to be more attractive.
Below the video: Career Instructions.
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