AXE is going to launch its new campaign : Axe Anarchy, the 10th january. This campaign has been create to promote two new parfums with the use of a comic book in real time. The two parfums are launch in a chaotic world and evolve with the facebook’s comments, tweets or youtube. The internet user can comment or write the progression of the story but Axe embarks fans or potentials customers in the commercial’s act ! Each propositions can be share on the different social networks.
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AXE is going to launch its new campaign : Axe Anarchy, the 10th january. This campaign has been create to promote two new parfums with the use of a comic book in real time.

The two parfums are launch in a chaotic world and evolve with the facebook’s comments, tweets or youtube.

The internet user can comment or write the progression of the story but Axe embarks fans or potentials customers in the commercial’s act ! Each propositions can be share on the different social networks.

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  1. bekkom posted this
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